Web developers in demand as pay rises 26%

 

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By Simon Aughton

Posted on 10 Jul 2007 at 14:15

Pay for web developers has jumped 26% over the past 12 months, amid increasing demand for programmers schooled in Web 2.0 technologies.

According to the Association of Technology Staffing Companies (ATSCo), Web developers are now among the most sought-after IT professionals in the UK. The average hourly rate for web developers is £29, up from £23 this time last year.

A spate of recent high profile Web 2.0 acquisitions - exemplified by Google's purchase of YouTube - has further cemented pay rises for professionals skilled in web technologies.

"The proliferation of social networking sites, and the increasing amount of time people are spending online, has lead to a boom in demand for online content from advertisers looking to target these audiences," says Ann Swain, ATSCo chief executive.

"Websites now offer a potentially much more sophisticated user experience than the plain text sites around in the nineties. It was relatively easy to publish a decent website back then, but now it's difficult without expert programming skills."

Swain claims that with fewer IT graduates acquiring web skills after the dotcom crash, pay rates are likely to continue their upward trend.

"Companies are being forced to offer large incentives to get people onboard because with so few skilled IT graduates entering the marketplace, poaching from rivals is becoming a necessity," she says. "But employees in these companies have seen their share options become hugely valuable and will only move for big money increases."

Alex Charles, founder and product director of recruitment website SkillsMarket said that it is not only websites that are fuelling demand for skilled developers.

"Over the last year we have also seen a dramatic transfer in b2b [business-to-business] applications to the web," he explains. "This has been the result of new technologies such as AJAX, which has enabled functionally rich applications to be moved online."