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The E-paper is similar in size to a sheet of A4, can be viewed from any angle, and can be bent without the image being distorted.

This follows the release by the same company in 2006 of a similar, black and white display, also the first of its kind.

Thin-Films Transistors are arranged on a metal foil and plastic substrate, rather than the traditional glass, which is why the E-paper can recover its original shape even after having been bent.

As well as allowing LG.Philips LCD's customers to create new products with this technology, Mr In-Hae Chung, the company's chief technology officer, said that it would also contribute to saving natural resources, adding that "this represents the next generation in display technology."