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Jason DaPonte, executive producer of bbc.co.uk, showed the MIX07 Microsoft web technology showcase how Radio 1 listeners could create, personalise and share their music playlists and related content.

'The exciting prototype illustrates how we could enable audiences to enhance their online identity by receiving and creating content packages or "badges",' said DaPonte. 'These could include music video, pictures and exclusive BBC interviews from their favourite bands or music events.

'Users could then share them directly with their friends and online communities as well as linking with other picture or social networking-based services. It would allow users to watch streamed media together during a conversation in instant messenger.'

The prototype is one of the first major websites

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to be developed using Microsoft's Silverlight software, the software giant's recently announced Web media technology.

The deployment of Microsoft technology does not stop there, with Windows Live Messenger also playing a prominent role. Users will be able to watch Silverlight video content or listen to Radio 1 and chat at the same time, with DaPonte hoping that Messenger will enable users on different parts of the Web to synchronise their viewing or listening.

DaPonte said that the prototype is part of the BBC's efforts to be at the forefront of Web innovation.

'As the user's online footprint expands, Radio 1 would be able to recognise their tastes and offer them even more of what they like,' he said. 'Prototypes such as this illustrate the BBC's commitment to providing online services that are more open, personal and participatory than ever before, using the latest technologies to engage younger audiences.'

The MIX07 website has a video interview with DaPonte in various formats.

The current Radio 1 website was named best radio website in this year's Webby Awards. It was also nominated in the music category.