Microsoft considers ditching DRM for Zune

 

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By Simon Aughton

Posted on 10 Apr 2007 at 10:21

Forbes notes that the iPod is only the fifth consumer electronics product ever to sell in such quantities, after the Sony Walkman, PlayStation and PlayStation 2 and Nintendo's Game Boy. And none of those managed it anywhere near as quickly as the iPod. It took Sony 13 years to sell 100 million Walkmans; it took Apple less than six years. The momentum, it seems, remains with the iPod and iTunes, and DRM-free downloading looks likely to keep it that way.

Hesseldahl certainly thinks so.

'If I were an employee of Microsoft and involved with its confusing digital-music efforts, built around its highly DRM-protected WMA format, I'd be sweating right now,' he said.