Skip to navigation
Latest News

DRM blamed for music's seven-year slump

Posted on 23 Jan 2007 at 10:30

Warner is also looking at new ways to develop. "As an industry we really need to innovate, and bring new products and services to the market," head of digital strategy Alex Zubillaga told reporters in London last week.

"We at Warner have put out a series of premium products and... we immediately doubled the amount of digital albums that we were selling by just attaching a video, attaching some special lyrics or a photo gallery.

"We weren't selling twice as many by selling them for less. We were selling twice as many by selling them for significantly more money."

Author: Reuters

1 2
Be the first to comment this article

You need to Login or Register to comment.

(optional)

advertisement

Most Commented News Stories
Latest Blog Posts Subscribe to our RSS Feeds
Latest Reviews Subscribe to our RSS Feeds
Latest Real World Computing

advertisement

Sponsored Links
 
SEARCH
SIGN UP

Your email:

Your password:

remember me

advertisement


Hitwise Top 10 Website 2008
 
 

PCPro-Computing in the Real World Printed from www.pcpro.co.uk

Register to receive our regular email newsletter at http://www.pcpro.co.uk/registration.

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.