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DRM blamed for music's seven-year slump
Posted on 23 Jan 2007 at 10:30
Warner is also looking at new ways to develop. "As an industry we really need to innovate, and bring new products and services to the market," head of digital strategy Alex Zubillaga told reporters in London last week.
"We at Warner have put out a series of premium products and... we immediately doubled the amount of digital albums that we were selling by just attaching a video, attaching some special lyrics or a photo gallery.
"We weren't selling twice as many by selling them for less. We were selling twice as many by selling them for significantly more money."
Author: Reuters
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