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"We are going to lead the (transformation) of moving from analogue to digital," says Yariv Avisar, general manager of large format printing industrial solutions for HP's Imaging and Printing Group.

Analogue printing involves the use of plates, and is traditionally used in newspaper and book publishing to create large runs. However, digital printing

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requires no plates and so allows the creation of a much smaller print runs, ideal for book-on-demand services such as those from Amazon.

While only about 9% of all pages in the world are printed digitally, the sector is growing at a much faster rate than analogue printing HP believes.

Following a spate of recent acquisitions, including the $118.4 million purchase of Israel's NUR Macroprinters, HP says that it's now unlikely to make any more purchases in the near-term.

"This conversion is ... our main strategy, all these acquisitions and products and activities that we are doing are mainly to accelerate this conversion."

"Now it's time to digest the acquisitions, leverage them, integrate them into HP systems and to make sure we are executing our plans rather than to look for more and more acquisitions," Avisar says. "I believe that if there are opportunities in the future, HP will be on top of them as well."