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[PSUs]| Wednesday 25th October 2006 |
Jon Lech Johansen, a 22-year-old Norway native who lives in San Francisco, cracked Apple's FairPlay copy-protection technology, said Monique Farantzos, managing director at DoubleTwist, the company that plans to license the code to businesses.
'What he did was basically reverse-engineer FairPlay,' she said. 'This allows other companies to offer content for the iPod.'
At the moment, Apple aims to keep music bought from its iTunes online music store only available for Apple products, while songs bought from other online stores typically do not work on iPods.
But Johansen's technology could help rivals sell competing products that play music from iTunes and offer songs for download that work on iPods as they seek to take a bite out of Apple's dominance of digital music.
ITunes commands an 88 percent share of legal song downloads in the United States, while the iPod
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Cupertino, California-based Apple, whose profits have soared in recent years on the strength of the iPod, declined to comment.
Johansen, known as DVD Jon, gained fame when at the age of 15 he wrote and distributed a program that cracked the encryption codes on DVDs. This allowed DVDs to be copied and played back on any device.
His latest feat could help companies such as Microsoft Corp., Nokia, Sony Ericsson and Samsung Electronics Co. Ltd., which have all announced plans over the past few months for music download services combined with new devices to challenge Apple.
Such rivals have called foul play over FairPlay in the past. Most notably, RealNetworks came up with Harmony, allowing iPod owners to buy music from its Rhapsody store and play it on the device. Apple described RealNetworks as having 'the ethics of a hacker' in response to the Harmony technology and promptly tweaked FairPlay to cripple Harmony. RealNetworks then updated Harmony, and so the race continued.
Navio, a neighbour of Apple in Cupertino, has also said it is looking at reverse-engineering the FairPlay technology.
With the iTunes and iPod lock-in arrangement commanding such a large percentage of the market, it is little wonder that competitors are keener to break down the doors to the Apple kingdom, rather than scuffle with each other for their single-figure market share fiefdoms.
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