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[Music/MP3 players]| Tuesday 13th May 2008 |
While episodes of some HBO shows are selling at the standard price of $1.99 per episode, certain programmes including The Sopranos and Deadwood cost $2.99 for a single episode.
Until now Apple has resisted offering music or television shows at different prices for the sake of simplicity for consumers. But studio and music company executives have pushed for variable pricing, such as the ability to sell new releases at higher prices and some older content for less, which they believe would improve sales from back catalogues.
HBO spokesman Jeff Cusson said that the Time Warner-owned cable co plans to make some of its shows available on iTunes when its sells them on DVD, after the initial airing of the entire season. This is designed to maintain HBO's relationship with subscribers and cable operators who pay a fee for every new subscriber. Other broadcast and cable networks make their shows available as early as the next day after broadcast.
It is the first time that HBO has made its shows available for sale in electronic form.
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