News
[PSUs]| Tuesday 19th February 2008 |
UPDATED: Apple cuts iPod shuffle price and intros 2GB model
1:36PM, Tuesday 19th February 2008
Apple has announced that it is cutting the US price of the iPod shuffle from £49 to £32.
It is also introducing a 2GB version, double the existing capacity but for the same price as before, £49. It will ship later this month.
Both models are available in the same five colours: silver, blue, green, purple and red.
The price cuts brings the shuffle in line with competing products, such as the £28 Zen Stone. And the £32 price tag compares favourably with the $49 tax-free price that Apple is charging in the US. The company is often criticised for the lack of price parity between Europe and its home country.
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