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Thursday 26th July 2007
Mac sales hit record high 8:33AM, Thursday 26th July 2007
Apple sold a record number of Macs in the last quarter. Its latest financial report shows that the company sold 1,764,000 computers, shifting more than a million laptops for the first time in its history.

The company took $5.41 billion in revenue over the last three months, generating a profit of $818 million that was 73% higher than for the same period last year. Mac sales were up 33%, more than two and a half times the industry growth rate, while iPod sales rose 21% to 9,815,000.

But precise iPhone figures have not been provided. Sales of the handset are wrapped up in the "iPhone and Related Products and Services" category in the report. This totalled 270,000 units, comprising iPhones as well as Apple-branded and third-party iPhone
 
 
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accessories, sold over just 30 hours, since the accounting period ended the weekend that the handsets first went on sale.

Apple declined to elaborate, but said that it is on course to sell a million iPhones by the end of the current quarter and 10 million by the end of 2008.

European carriers will be announced later this quarter with the phone to go on sale in the last three months of the year.

"We're thrilled to report the highest June quarter revenue and profit in Apple's history, along with the highest quarterly Mac sales ever," said Steve Jobs, Apple's CEO. "iPhone is off to a great start-we hope to sell our one-millionth iPhone by the end of its first full quarter of sales - and our new product pipeline is very strong."

Apple's share price soared 9.41% in after hours trading as the results easily beat analysts' projections.

"There was initially some disappointment in the 270,000 iPhone units, but as people realised the gross margins came in at 37%, they were very encouraged by the profitability of the company," said Caris & Co analyst Shebly Seyrafi. "Clearly, Apple is a growth story."

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