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Analysis

Inside the online sweatshops

Posted on 6 Aug 2010 at 15:52

The company says all surveys qualify for a 50p payment, or 100 points, with more time-demanding polls worth up to £1. If the longer surveys take the estimated 20 minutes quoted by YouGov, then the best reward possible would be £3/hour. Or £2.80 below the minimum wage.

An even bigger problem for would-be earners is that you have to wait to be selected for surveys in order to participate. Having signed up five days ago and received 100 points for a profile survey, we've been waiting for a chance to bag another 50p, but have yet to be selected for duty. At this rate it will take more than a year to build up enough points to trouble YouGov's cheque writers.

YouGov says the payment is really a perk and that the real reward for participation is getting your opinions heard.

Vulnerability testing for browsers

Browser security is big business and developers such as Google and Mozilla offer a reward for vulnerability testers who find bugs and weaknesses in their software. Google's baseline bounty of $500 might sound like a decent sum (its maximum payout of $3,133.70 even more so), but it's a small fraction of what the company would have to pay a full-time professional.

“I think it's ridiculous," Charlie Miller, a senior security researcher at Independent Security Evaluators said when Google launched the programme. "It's insulting. It's so low."

Security experts agreed that there was no way anyone could make a living from reporting vulnerabilities. “You can't find that many bugs consistently to make a living from it, it's more of a supplementary income for people who are researching such things anyway,” ethical hacking site DarkNet told PC Pro.

Those with really devastating exploits would prefer to sell them to big corporations for big money

“Those with really devastating exploits would prefer to sell them to big corporations for big money, like Tipping Point or via contests like Pwn2Own, which yield larger amounts,” said DarkNet.

To put it into context, jobs featuring the term “vulnerability assessment” at itjobswatch.co.uk averaged £60,000 a year.

Affiliate marketing schemes

Soulless, repetitive tasks aren't the only way to make money online. Affiliation schemes such as those run by PriceRunner and Google's Adsense allow blog and website owners to earn a crust too. Although for most people, it's more likely to be crumbs at the table.

It's hard to know how many people make a successful income from these schemes, but certainly anyone hoping to set up a blog as a platform to earn money would struggle to pay the bills.

“You'd be lucky to generate $100 a year,” said one professional webmaster and developer who wished to remain anonymous. “Google or whoever it is make a fortune through these adverts, but you might only receive a minuscule percentage. There's often only a payment if a sale is converted from the click through, and that can be like winning the pools.”

While large sites with big traffic throughput can raise a reasonable income from affiliate programs, further down the food chain the rewards can be negligible.

“I've used Commission Junction in the past for my site, and while I've heard others claim decent earnings, I've not experienced anything significant in terms of revenue,” said Nigel Powell, who runs the Red Ferret Journal website. “I think in order to make it really pay you need a huge amount of monthly traffic plus a tightly controlled niche market, so the ads match your content very closely.”

According to eConsultancy's UK Affiliate Census 2009, while 13% of sites involved in the schemes brought in more than £50,000 a month, a third of sites generated less than £50 a month.

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User comments

Joe from MediaPiston

Stewart,

Thanks for mentioning our young company, MediaPiston in your article.

MediaPiston is a pre-release service, and evolving every day. As such, it does have bugs, and I apologize if we couldn't get the information you were looking for. We're working on a better system of communication between the writers, our staff and the customers.

One thing I'd like to share is that MediaPiston's focus is on high quality -- and that means high pay. Although your $4.25 assignment took an hour, for writers in our system doing dozens of these every day, they go much faster.

Also, MediaPiston is unique in that we apply more scrutiny to new contributors and we reward higher pay and better assignments to demonstrated loyality and consistent high quality.

Unlike a lot of other crowdsourcing platforms that are based on a premise of "lowest bid wins the deal", we believe in higher pay for higher quality and we're building out our system with that philosophy in mind. We believe it will be one of the many things that set us apart.

Best regards,
Joe from MediaPiston

By jheitzeb on 9 Aug 2010

Too quick to judge

The author of this article is too quick to judge. If you actually read some of the research with respect to MechTurk worker's motivation, you would understand that the majority are doing it for fun, out of boredom, or to kill time. Also, many people who are on MechTurk supplying hits are researchers and graduate students who often pay out of pocket to get data for research projects. Research helps society on a whole and is not for profit. Last, I don't think the research community would appreciate our studies being referred to as "menial" or "mindless". Perhaps you should learn a little more about people's motivations before being so quick to judge. Or is it all about getting a good story?

By research1 on 9 Aug 2010

By the way...

The research on motivation for MechTurk workers can be found at: Current Directions in Psychological Science under: Burhmester, Kwang, & Gosling.

I am not defending major corporations who HAVE the money to pay decent wages, but simply find it cost effective not to. However, I am defending the research community who, on a whole, cannot afford their research expenses as it is....and those efforts are to serve mankind in general.

By research1 on 9 Aug 2010

You're spot on.

I've been turking for a few months now, and can attest to the fact that Mr. Mitchell's experiences are typical.

Self-serving denials like MediaPiston's and research1's are typical as well. Most requesters I've dealt with seem to have convinced themselves that they are, if anything OVER-paying, as if it takes no longer to compose a sentence than it does to read one.

It's sickening, but if you need the money desperately enough, you're going to keep going there, tip-toeing through the list of job offers like the minefield it is.

By dualienoted on 9 Aug 2010

Turker Worker

I think your experience with MTurk represents that of most people on their first day or so looking through the site. There are a lot of tasks that are not worth doing, this is true. But many of the tasks are nearly mindless. If you can be making $1.50 an hour while watching a movie or doing other stuff, why not?

Likewise, if you are willing to devote some time and hard work, requesters often reward you with higher and higher qualifications. By doing this, I have been able to get some batches of HITs that pay between $10-$20 an hour.

You're right, MTurk is never something I would rely on for rent or as a full time job. But in my free time? Make a couple extra hundred a month? Yes please.

By araenel on 13 Aug 2010

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