Searching for success

Posted on 14 Apr 2009 at 11:03

Bespoke business-card site, Moo.com, built its business by striking partnerships with leading sites such as Flickr and Facebook. Not to mention a little bit of old-fashioned word of mouth. "People are literally handing out our product for us," founder Richard Moross told us.

The company only recently started letting people upload its business card designs directly to Moo.com instead of one of the partner sites - so search engine optimisation has become a priority.

The firm worked hard on fine-tuning its SEO to make sure it was ranking highly on key terms.

"We moved on to the first page for business cards on Google this week," Moross said. But it isn't only organic search that Moo has been concentrating on. "I was cynical of paying for [search engine] adverts, but paid search has been very successful for us," Moross said. "Google is hyper targeted and hyper relevant."

Moross has another tip for web entrepreneurs struggling to decide what to call their site. "Having a memorable name has also helped," he added.

Back to "How to start a low-risk web business"

Author: Barry Collins