Conclusion
Posted on 12 Jul 2007 at 11:18
As our analysis has shown, the vast majority of the excuses manufacturers offer for Britain's sky-high prices are either bogus or exaggerated. Yes, there are a few legitimate reasons why we might have to pay a little extra, but nothing like the ridiculous mark-ups we routinely see on hardware and, especially, software.
So why do we continue to allow manufacturers to take advantage of us? In most cases, it's simply because we don't have a choice. Products such as Windows, Office and Photoshop are industry standards that most end users and, in particular, businesses can't comfortably do without. As our panel of economists kept repeating: "It's not about how much money most people have got, it's about whether enough people are willing to pay."
Back to 'Rip-off Britain: excuses exposed'.
Author: Stewart Mitchell
From around the web
For more details about purchasing this feature and/or images for editorial usage, please contact Jasmine Samra on pictures@dennis.co.uk
advertisement
- Windows 8 on ARM to run desktop apps... but only Office
- Windows 8 pauses desktop apps to save energy
- Mobiles boost Apple profits... and there's more to come
- Ubuntu rips up drop-down menus
- RIM founders fall on their swords
- Microsoft to tweak Windows 8 Start screen
- Weak PC sales expected to hit Microsoft's profits
- 802.11ac routers to hit 800Mbit/sec this year
- Asus Transformer Prime gets HD upgrade
- Netgear brings apps to routers for “smart networks”
- Chrome's shine getting lost in translation
- BytePac: the cardboard hard disk enclosure
- How tech loosens our grip on reality
- Hokum watch: Safer Internet Day
- Why I'm deleting Adobe from my PC
- Prepare to be patronised: it's Safer Internet Day
- Dear Sony, Samsung and every other tech company in the world: stop trying to be Apple
- Will Apple's Final Cut Pro X update placate the pros?
- Smartr Contacts for iPhone review
- Switching to Office 365's Outlook Web App
advertisement
