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Microsoft to pay News Corp to stay off Google

Bing

By Barry Collins

Posted on 23 Nov 2009 at 07:44

Microsoft is willing to pay publishers such as Rupert Murdoch's News Corp to delist their news websites from Google, according to reports.

Publishers, and News Corp in particular, have accused Google of "stealing" their content with services such as aggregator Google News. Indeed, Murdoch's News Corp is preparing to put up pay walls around its newspaper sites and block Google from accessing its pages, in a bid to prevent people from harvesting the content for free.

Now, it appears Microsoft is preparing to up the ante by paying publishers to delist from Google and appear exclusively on its search engine, Bing. Microsoft is reportedly in negotiations with News Corp and several other leading publishers over such a deal.

This is all about Microsoft hurting Google’s margins

A source in the publishing industry has told the Financial Times that the Microsoft proposal “puts enormous value on content if search engines are prepared to pay us to index with them”.

“This is all about Microsoft hurting Google’s margins,” the publisher added.

Microsoft is aggressively attempting to win back search market share from Google by investing heavily in Bing. The company's search engine underwent a radical overhaul and rebranding earlier this year, while the UK version of Bing left beta earlier this month, albeit without some of the features of its US big brother.

Microsoft seemingly hopes that tempting publishers away from Google would irreparably damage services such as Google News, and give it the edge over the market leader when it came to delivering search results on breaking stories.

Google last week attempted to play down Murdoch's threat to pull his sites from the search engine, claiming they were of little commercial value to its search business.

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User comments

and then what?

All well and good if M$ pays for search listings, but how much of the story can I read? Will the link then take me to a site demanding payment before I can read any more?
I know which way Mr. Murdock & co. will want it and I'm sure M$, having paid once, will not want their users having to pay again

By greemble on 23 Nov 2009

Would the anti-trust have stopped this?

This feels like MS trying to use their size and might to reduce choice. I wonder if the anti-trust investigation had enforced the separation of different parts of Microsoft (Windows, Office, IE etc), whether we would have better innovation instead of sheer 'buying' power

C

By Chatan on 23 Nov 2009

Many thanks to Microsoft for removing Murdock's "content" from my Google searches. Previously I had to ignore it...

By piphil on 23 Nov 2009

Strange, the US reports over the weekend imply that it's Murdoch who has approached Microsoft.
It sounds as though no-one at News International has heard of Robots.txt!

By Ex_Sailor on 23 Nov 2009

Well.....................

If Murdoch wants paying for his news content, M$ may be doing me a favour in removing it from Google. It will avoid News Corp stuff that I have no intention of paying for cluttering up my search results.

By Lacrobat on 23 Nov 2009

Willingly pay to remove NewsCorp

I wonder if Mr Murdoch understands the risk of exposing how much general dislike there is for him and his old world.
Can someone please build a firefox plugin that eradicates him from my view of the web.

By paul007boyd on 26 Nov 2009

Makes perfect sense to me

It's about time. The web environment needs to realise that content costs money to make. Even this debate is costing money ... yours & my time when we should be doing what we are paid to do!
Just because content generators are late in the day in realising that they need to cover their costs doesn't mean they shouldn't try to turn it around. I know it looks like a clumsy solution but do you have a better one?

By peterj6 on 26 Nov 2009

Why should Murdoch get the cash?

Google should let them come to an agreement, then delist News Corp before the deal is signed and let NC & MS's legal teams squabble over the cash.

By mspritch on 26 Nov 2009

Backlash foreseen ?

I still don't get it. No doubt that News Corp wants to preserve the value of its content and put Google's monopoly in its place ... but surely the Murdochs know what sort of backlash this will generate ? What's the game here ?

http://www.babbletalk.net/2009/11/media-wars-what-
is-the-real-objective/

By triballus on 26 Nov 2009

Makes perfect sense to me

It's about time. The web environment needs to realise that content costs money to make. Even this debate is costing money ... yours & my time when we should be doing what we are paid to do!
Just because content generators are late in the day in realising that they need to cover their costs doesn't mean they shouldn't try to turn it around. I know it looks like a clumsy solution but do you have a better one?

By peterj6 on 26 Nov 2009

Makes perfect sense to me

It's about time. The web environment needs to realise that content costs money to make. Even this debate is costing money ... yours & my time when we should be doing what we are paid to do!
Just because content generators are late in the day in realising that they need to cover their costs doesn't mean they shouldn't try to turn it around. I know it looks like a clumsy solution but do you have a better one?

By peterj6 on 26 Nov 2009

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