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The problem is that Facebook makes the same mistakes all over again that have been made in the past. What we'll be left with is the smoking remains of an environment, with the advertisers picking over the rotting carcasses of the user profiles, looking for a juicy email address or phone number.

We deserve something better than this. Something bigger, more in depth, with proper management tools and the sort of granularity that stops all problems being answered by a large hammer. Yes, I can tell the difference between a friend and an acquaintance, thank you very much. That you can't shows the crashing simplicity of your design and points the way to a dark and dismal future. It's time to clean up the Facebook space before it's too late. But the window of opportunity is narrowing and is hopefully measured in mere weeks. I can't imagine I'll put up with this nonsense for much longer than that.