Xperia Pureness: beautifully shallow

Friday, September 4th, 2009

It’s lovely watching a company go completely mad. Case in point, Sony Ericsson which has just revealed the world’s first smartphone with a transparent screen.

Dubbed the Xperia Pureness, it’s certainly a good looking handset though quite whether it justifies the following piece of PR fluff is a matter of debate.

“The Xperia Pureness approaches the mobile phone as a work of art rather than technology. The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.”

Eh? What’s utterly brilliant is that it’s quite literally all style and no substance, with Sony Ericsson unleashing a barrage of stylish press shots backed by absolutely no technical details whatsoever.

The company is promising to reveal more details closer to the November 2009 release date. Until then, I suggest you peruse the following pictures and bask in the phone’s reflected glory, following the secret story contained within.

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