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	<title>PC Pro blog &#187; Viacom</title>
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		<title>Google will rue the day it bought YouTube</title>
		<link>http://www.pcpro.co.uk/blogs/2008/07/03/google-will-rue-the-day-it-bought-youtube/</link>
		<comments>http://www.pcpro.co.uk/blogs/2008/07/03/google-will-rue-the-day-it-bought-youtube/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 16:57:31 +0000</pubDate>
		<dc:creator>Barry Collins</dc:creator>
				<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Viacom]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=2256</guid>
		<description><![CDATA[Google&#8217;s motto may be &#8220;do no evil&#8221;, but the company can do no wrong in the eyes of tech investors and the mainsteam media. However, I suspect the day it decided to lavish some of its pocket money on YouTube may prove to be one of the biggest mistakes the company ever makes.
The $1.65 billion [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pcpro.co.uk/blogs/wp-content/uploads/2008/07/youtube-grab.jpg"><img class="alignright size-medium wp-image-2259" title="youtube-grab" src="http://www.pcpro.co.uk/blogs/wp-content/uploads/2008/07/youtube-grab-300x257.jpg" alt="YouTube" width="300" height="257" /></a>Google&#8217;s motto may be &#8220;do no evil&#8221;, but the company can do no wrong in the eyes of tech investors and the mainsteam media. However, I suspect the day it decided to lavish some of its pocket money on YouTube may prove to be one of the biggest mistakes the company ever makes.</p>
<p>The $1.65 billion it paid for YouTube may be small beans to the search monolith, but Google has publicly admitted that it can&#8217;t find a way to turn a profit from the millions of eyeballs that are watching video on its site every day. Hosting terabyte upon terabyte of video doesn&#8217;t come cheaply.  Charging users to watch videos is a non-starter, so either Google finds a way to make YouTube more attractive to advertisers, or it&#8217;s going to continue to bleed money.</p>
<p><span id="more-2256"></span></p>
<p>However, the hosting costs are nothing compared to the damage the copyright owners could inflict. A federal judge has forced Google to hand over its viewer logs to Viacom, which is suing Google for $1bn (60% of what it paid for YouTube in the first place) for alleged copyright infringement. Those logs should prove beyond doubt how much copyrighted material is being viewed on the site.</p>
<p>My guess is that it will be a pretty substantial proportion. The vast majority of clips I&#8217;m sent links to have being scraped from TV, be it Premiership football highlights, clips from BBC comedies, or music videos. <em>The Guardian&#8217;s </em>Sport section regularly lists clips of classic sport events that could only have come from copyrighted sources.</p>
<p>If the judge grants Viacom its $1 billion bounty, it will be open season on YouTube.  And then we&#8217;ll discover just how deep Google&#8217;s pockets really are&#8230;</p>
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