Lost Zombies: the DIY movie apocalypse

Tuesday, March 17th, 2009

The Blair Witch Project used the web to build word-of-mouth hype with incredible success before its release back in 1999, and since then it’s become a bit of a cliche for film studios to do the same. The usual process is to create cryptic teaser websites to whip the fans into a frenzy of chattering excitement before releasing an ultimately disappointing, prosaic film to a near-universal ‘meh’. (I’m looking at you, Cloverfield.)

But Lost Zombies is taking a much more ambitious approach to using the online community, by actually getting the community itself to make the movie.

“In 2007 the flu pandemic began. The flu strain spread quickly, mutating out of control and causing a global zombie apocalypse. Today 75% of the population has been wiped out. We want to hear your story.”

At its heart the site is an online community, with members posting messages and writing articles, but it has the potential to be much more than that – which is why it’s just picked up the Community and People’s Choice Awards at the South by Southwest Web Awards in Austin, Texas.

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