It might be minor compared to the whole China issue, but Google has recently tackled another skeleton in its cupboard – and it shows just how difficult it is to live up to the company’s famous “Don’t Be Evil”  code of conduct.

Google SketchUp might seem like a great example of the Google way of doing business – buying up an innovative 3D modeller and then giving it away for free to establish a global user base that can then freely share content online, both as building blocks via the 3D Warehouse and as end results via Google Earth. And of course in the process providing Google itself with free content, associated value and eyeball time to justify the whole operation.

That’s all true but it’s not the entire story as Google didn’t actually give away the full product – instead it chose to restrict the ability to output models to anything but bitmap formats or directly to Google Earth. This meant that to be able to export to 3D and vector formats such as OBJ, 3DS, DXF and EPS and to take your SketchUp concepts on for serious work elsewhere, you still had to pay full price for the renamed Google SketchUp Pro. In other words, Google was locking in users and effectively charging them more than £300 for the keys.

With very little fanfare, Google has gone a long way to addressing this issue in its recent SketchUp 7.1 release which, amongst other things (see full Google SketchUp 7.1 review), now lets you output to the increasingly popular COLLADA open standard for 3D exchange (something that might be of interest for non-professional 3D users too as Photoshop Extended also supports DAE files).

It’s a move in the right direction but it’s certainly not complete. If, as Google says in the 7.1 notes, “the data you create is yours; it shouldn’t be locked inside a proprietary file type” you have to ask why it’s not including the other 3D exporters. And for a fairly major release on this and a number of fronts, I can’t help feeling that Google is deliberately underplaying the significance of the upgrade – salving its conscience on the open formats front while hoping that professional users don’t notice.

I certainly think that it’s worth drawing attention to the fact that many current SketchUp Pro users might now be able to do everything they need with the free version of SketchUp (assuming their modeller offers full Collada support), but in the scheme of things these are fairly minor criticisms.

Crucially, I don’t think that any longstanding SketchUp user could wish that Google had never taken over development. The advantages of the 3D Warehouse and Google Earth integration are enormous and, since its first release, Google has added two support applications to the Pro package – Style Builder and Layout – to boost value for money. Most importantly, Google has kept developing SketchUp’s general 3D capabilities, not just those that make sense for its own purposes – something that Microsoft signally failed to do when it bought up and gave away its own innovative design application, the excellent Creature House Expression.

Google is lucky in that its advertising-based business model enables it to provide most of its applications and services for free, which is always going to look good. However that model doesn’t make sense in all cases and charging for software and then trying to keep your paying customers (without locking them in) certainly isn’t evil.

The real world is complicated and I’d say that Google is generally doing a pretty good job of trying to live up to its famous slogan.

The thing is, you need to look out for the pattern of a real review as opposed to the one someone’s churned out for the sake of a few pence (or cents, in Belkin’s case) or – in the case of book reviews on Amazon – where the author, publisher or friend of either has posted the review themselves.

Anyway, to fight back against the inevitable backlash I thought I’d quickly write about ten brilliant things the internet has done.

10. Giving the public a voice

The internet has been the ultimate democratiser (a new word I’ll be sending to the Oxford dictionary folks soon), with the public being given a voice via everything from user reviews on Amazon (despite the shambles mentioned above) to blog sites that have the power to affect decisions. Remember what life was like back in 1994?

9. Spread BBC radio across the globe

I was listening to Radio 6 Music this morning, and was once again struck by how absolutely fantastic it is. Quite aside from the quality of the music and the eclectic guests (this morning, a master cooper from Wadsworth Brewery was explaining why he was looking for an apprentice), the DJs are actually there to talk about music rather than just inflate their own egos. And now everyone can listen to Radio 6 Music – not to mention Radio 4 – wherever they are in the world, so long as they have an internet connection.

8. Facebook

I’m currently in my loving Facebook phase, having passed through the Barrier Of Irritation  - thanks in part to sage advice from Lise (thanks Lise) about fiddling around with the settings to get rid of the biggest reminder/post spam irritants. And now it’s become a source of entertainment, whether via ridiculous comments by friends and colleagues or my own not-so-secret addiction to Facebook Scrabble, and very occasionally information too.

7. Built communities

Whatever your interest, be it building bicycle wheels or following Stargate Atlantis, there will be a community you can join to share stories, successes and tips. Compare that to the pre-internet world, where if there weren’t already a number of like-minded souls in your town – and one of them had the gumption to set up a  club – then you were alone.

6. Email

Something so ubiquitous it’s now simply annoying. But who’d go back to paper mail?

5. Created online gaming

As it happens I’m no great fan of online gaming – unless you count the Scrabble I mentioned earlier – but even I can see the mass appeal of playing against a worldful of opponents rather than just a couple of friends or (more likely) yourself.

4. Ended pub arguments

Although ending pub arguments in itself is arguably not a great thing, thanks to Wikipedia (keep that salt handy) and just the whole resource that is the web, you can now get hold of information in a trice. In the olden days, we needed to buy the Encylopedia Britannica.

3. You can’t lose your documents

Thanks to excellent online backup services such as Carbonite and Mozy you now have to try very hard to actually lose documents, while the likes of Dropbox and Live Mesh have solved the tiresome problem of sharing documents between computers that aren’t on a network. No more burning to CD, no more searching through piles of miscellaneous media to find vital files. Hurrah!

2. Made software free

Despite the best efforts of Adobe, Microsoft and Symantec, there’s absolutely no need to pay for software any more. The internet has made it easier than ever to co-develop open-source software, and we’ve also seen the advent of free software as a marketing tool – so get anti-virus cover for free, but expect nag screens for the full internet security suite. And to top all that, the lovely people at Google have made brilliant software such as SketchUp free as well.

1. Means I never need go shopping again

But my all-time favourite thing about the internet is that it means I never need go shopping again. For example, I bought two pairs of shoes online last night. And there really isn’t anything you can’t buy: contact lenses, books, holidays, organic vegetable boxes, music… it’s little wonder that Woolworths, Zavvi and numerous other high-street names are finding life tough.