Ten brilliant things the internet has done

Monday, January 19th, 2009

The news this morning that Belkin has been paying people to write positive reviews on Amazon will inevitably undermine “user reviews” on websites, but for me they’re still a valuable resource – especially for areas where there aren’t any “professional” reviews to fall back on.

The thing is, you need to look out for the pattern of a real review as opposed to the one someone’s churned out for the sake of a few pence (or cents, in Belkin’s case) or – in the case of book reviews on Amazon – where the author, publisher or friend of either has posted the review themselves.

Anyway, to fight back against the inevitable backlash I thought I’d quickly write about ten brilliant things the internet has done. (more…)