Your Privacy Policy policy

Wednesday, August 19th, 2009

Does your website have a privacy policy?

It’s very easy for a small site to decide that this is something that only applies to the big boys who are dealing with credit card details and have an in-house legal team ready to draft the required policy.

However this is a mistake on a number of fronts…

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The Guiding Principles of SEO 2.0

Wednesday, July 1st, 2009

I recently posted an item highlighting how the nature of search engine optimization (SEO) has changed out of all recognition over recent years. Once SEO was a questionable practice largely conducted in secret and actively discouraged by Google who would ban your site if it thought you were trying to game the system. Nowadays SEO, or rather an amended version of it (SEO 2.0), has come out into the open and is even actively encouraged by Google.

This change from SEO 1.0 to SEO 2.0 is perhaps most apparent when it comes to the use of meta tags…

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The new Search Engine Optimization – SEO 2.0

Thursday, June 25th, 2009

Recently I decided to brush up on my knowledge of search engine optimisation (SEO) to see what the current view of best practice is. I was amazed at how things have changed…

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