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Posts Tagged ‘ seo 2.0 ’
Keyword tagging – the key to SEO
Friday, July 17th, 2009
Recently I’ve been looking at the changing nature of search engine optimisation (SEO 2.0). This change is perhaps most apparent when it comes to the seriously under-appreciated importance of tagging.
The essence of SEO is an understanding of how search engines operate…
Tags: digital design, Google, optimization, seo 2.0
Posted in: Real World Computing
The Guiding Principles of SEO 2.0
Wednesday, July 1st, 2009
I recently posted an item highlighting how the nature of search engine optimization (SEO) has changed out of all recognition over recent years. Once SEO was a questionable practice largely conducted in secret and actively discouraged by Google who would ban your site if it thought you were trying to game the system. Nowadays SEO, or rather an amended version of it (SEO 2.0), has come out into the open and is even actively encouraged by Google.
This change from SEO 1.0 to SEO 2.0 is perhaps most apparent when it comes to the use of meta tags…
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