Could Bing be the search engine that kills Google?

Thursday, June 25th, 2009

Once upon a time, when Google could declare “We’re not evil” without hundreds of thousands of shareholders to worry about, search engines were just search engines. Now, it appears, they’re not. Microsoft is calling Bing a decision engine, Wolfram Alpha is a computational knowledge engine, and Yahoo is… well, let’s not go there.

You could argue Microsoft’s position is born out of desperation. On whatever metric you chose to use, MSN Search (or Windows Live, I lost track of its names in the end) fell behind Google. Number of users, amount of money it made, brand awareness, effectiveness of the raw search – Google kept on winning. (more…)