Acrobat, Flash and iPaper

Thursday, February 12th, 2009

In my last digital design column in the latest issue of the magazine I take a look at the long history of “iPaper”. It’s essentially the story of the holy grail for designers: a format that manages to combine the design strengths and reading experience of paper with the unbeatable advantages offered by the internet – universal, instant and effectively free publishing and delivery.

Back in my first column, 150 issues previously, I had thought it was obvious what format would come to fill this role: the web-optimised PDF. And, as the most common document format on the web after HTML and with semi-integrated playback in most browsers, to an extent it does. Generally though, despite all its other strengths, PDF has failed miserably in its web ambitions. 

So is there an alternative?

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