Buzzword Bingo is back

Davey Winder — Sat, 31 May 2008 12:26:43 +0000

For anyone who had hoped that Buzzword Bingo had jumped out of the same 10th floor window as the dotcom investors who excelled in playing it when the bubble burst a few short years back, sorry but I have bad news: it is alive and kicking. The proof can be found within my email inbox every single day as there is always at least one press release that dispels the notion that given enough time monkeys and typewriters can produce meaningful prose (with apologies to sign-reading chimps everywhere.)

Perhaps the most blatant Buzzword Bingo press release that came to my attention of late can be found in all its glory here.

To save you the pain of having to read through all of it, here are my favourite extracts:

“a universal profile service for the social web that engages communities and enables content discovery”

“a provider of semantic intelligence solutions”

“thought leaders emerge”

“increasing their social capital”

“more closely emulate how communities flourish on the long tail”

BINGO!

Lost in translation…

David Bayon — Fri, 16 May 2008 11:00:05 +0000

We’re used to receiving poorly written press releases (sadly, usually from UK PRs), but it always brightens up our day when we get one from a foreign company that’s decided to translate in-house. This popped into my inbox yesterday, and I can’t deny it tickled me:

Hard disk fetishists everywhere will be getting “goose skin” reading it…

PC Pro blog » press release

Buzzword Bingo is back

Lost in translation…