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	<title>PC Pro blog &#187; pr</title>
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		<title>Stretching the truth by snipping the figures</title>
		<link>http://www.pcpro.co.uk/blogs/2009/04/15/stretching-the-truth-by-snipping-the-figures/</link>
		<comments>http://www.pcpro.co.uk/blogs/2009/04/15/stretching-the-truth-by-snipping-the-figures/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 10:33:02 +0000</pubDate>
		<dc:creator>Darien Graham-Smith</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[damned lies]]></category>
		<category><![CDATA[figures]]></category>
		<category><![CDATA[graphs]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[spin]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=5416</guid>
		<description><![CDATA[Here’s something that winds me up. This is a graph that was published to accompany a high-profile hardware launch last year. I won’t name names, but you can probably guess who produced it and what they were trying to show:

As you can see, across various tests the red bar is three, four, even six times [...]]]></description>
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		<title>Save the world! Read about hard disks!</title>
		<link>http://www.pcpro.co.uk/blogs/2008/06/02/save-the-world-read-about-hard-disks/</link>
		<comments>http://www.pcpro.co.uk/blogs/2008/06/02/save-the-world-read-about-hard-disks/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 11:57:22 +0000</pubDate>
		<dc:creator>Tim Danton</dc:creator>
				<category><![CDATA[Random]]></category>
		<category><![CDATA[hard disks]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=1086</guid>
		<description><![CDATA[ 
I&#8217;m all for innovative marketing, but I think Toshiba&#8217;s hard disk team may have gone a little mad. Head over to www.harddiskdriverevolution.com and you can play a game all about &#8211; well, it&#8217;s obvious really &#8211; saving the world through the medium of hard disks.
You play an everyday IT support person who receives an [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Buzzword Bingo is back</title>
		<link>http://www.pcpro.co.uk/blogs/2008/05/31/buzzword-bingo-is-back/</link>
		<comments>http://www.pcpro.co.uk/blogs/2008/05/31/buzzword-bingo-is-back/#comments</comments>
		<pubDate>Sat, 31 May 2008 12:26:43 +0000</pubDate>
		<dc:creator>Davey Winder</dc:creator>
				<category><![CDATA[Rant]]></category>
		<category><![CDATA[Real World Computing]]></category>
		<category><![CDATA[bingo]]></category>
		<category><![CDATA[buzzword]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=1062</guid>
		<description><![CDATA[For anyone who had hoped that Buzzword Bingo had jumped out of the same 10th floor window as the dotcom investors who excelled in playing it when the bubble burst a few short years back, sorry but I have bad news: it is alive and kicking. The proof can be found within my email inbox [...]]]></description>
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		<slash:comments>10</slash:comments>
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