Introducing Intel’s favourite person

Tuesday, August 26th, 2008

This is Dave. You probably don’t know him, but believe it or not he’s about to become Intel’s very favourite person in the whole wide world. You see, according to my exhaustive research (well, having my eyes open in StarBucks yesterday), he’s just single handily doubled the sales of MiDs in the UK… by actually buying one.

It was always going to happen. After absolutely slating the concept with a fair degree of gusto on this week’s podcast (which you should listen to because it’s funny, and informative, and I’m northern and sound a bit like Ringo Starr), my best mate immediately goes and buys one, despite the fact that outwardly he appears perfectly sane.

For anybody not au fait with Intel’s current 15 million market terms, MiD stands for mobile internet device, a rather awkward halfway house between a smartphone and netbook which doesn’t so much fall between two stools as dig its own hole between two very useful products and gleefully chuck itself in.

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