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	<title>PC Pro blog &#187; pogo</title>
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		<title>Digital Polaroid successor on the way</title>
		<link>http://www.pcpro.co.uk/blogs/2008/08/13/digital-polaroid-successor-on-the-way/</link>
		<comments>http://www.pcpro.co.uk/blogs/2008/08/13/digital-polaroid-successor-on-the-way/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 10:03:56 +0000</pubDate>
		<dc:creator>David Bayon</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[pogo]]></category>
		<category><![CDATA[polaroid]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=2850</guid>
		<description><![CDATA[Polaroid jumped back into the market in March of this year with a range of cameras and a separate digital printing device called the PoGo. Producing little 2 x 3in prints in around 30 seconds, it was a nice little concept, but beyond kids printing stickers of each other to plaster all over the back [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pcpro.co.uk/blogs/wp-content/uploads/2008/08/pogo.jpg"><img class="aligncenter size-full wp-image-2853" src="http://www.pcpro.co.uk/blogs/wp-content/uploads/2008/08/pogo.jpg" alt="PoGo" width="423" height="256" /></a>Polaroid <strong><a title="Polaroid prints to return from the dead? " href="http://www.pcpro.co.uk/news/177717/polaroid-prints-to-return-from-the-dead.html" target="_blank">jumped back into the market</a></strong> in March of this year with a range of cameras and a separate digital printing device called the PoGo. Producing little 2 x 3in prints in around 30 seconds, it was a nice little concept, but beyond kids printing stickers of each other to plaster all over the back of bus seats I couldn&#8217;t see any lasting appeal.</p>
<p>I did ask Polaroid back then about the possibility of integrating the printer into its digital cameras to come up with a true successor to the Polaroid instant camera, and the response was, with a wry smile, <span>that advancements would come &#8220;at a later date&#8221;.</span></p>
<p><span id="more-2850"></span></p>
<p><span>Now </span><em><strong><a title="Amateur Photographer" href="http://www.amateurphotographer.co.uk/news/photographers_to_shape_polaroid_history_news_265337.html?aff=rss" target="_blank">Amateur Photographer</a></strong></em> is asking its readers to help design Polaroid&#8217;s next camera: a &#8216;professional and business&#8217; model with an integrated printer capable of producing 4 x 3in prints &#8211; the same size as the iconic Polaroid prints of old. A survey on the site allows readers to specify attributes like pixel count, print quality and the battery&#8217;s print capacity, with prizes for the best suggestions.</p>
<p>Lower-end models for consumers are also rumoured to be in the pipeline with an integrated 2 x 3in PoGo printer, but it&#8217;s the 4 x 3in prints we really want. I&#8217;ve seen the prints and they&#8217;re not bad at all &#8211; they dry instantly and the level of detail is perfectly adequate, but it&#8217;s the sheer convenience that quickly stamped out my initial doubts. Hopefully Polaroid will go the whole hog and add some good on-camera editing tools, too.</p>
<p>A little argument has broken out in the <em>PC Pro</em> office as to the point of such a device in this day and age, but I can see it catching on as long as the camera doesn&#8217;t double in size to accomodate the printer. The new cameras are due out in 2009 and here&#8217;s my guess as to what they definitely won&#8217;t look like.</p>
<p><a href="http://www.pcpro.co.uk/blogs/wp-content/uploads/2008/08/polaroid-classic.jpg"><img class="aligncenter size-full wp-image-2856" src="http://www.pcpro.co.uk/blogs/wp-content/uploads/2008/08/polaroid-classic.jpg" alt="Polaroid One600 Classic" width="428" height="388" /></a></p>
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