Digital Polaroid successor on the way

Wednesday, August 13th, 2008

Polaroid jumped back into the market in March of this year with a range of cameras and a separate digital printing device called the PoGo. Producing little 2 x 3in prints in around 30 seconds, it was a nice little concept, but beyond kids printing stickers of each other to plaster all over the back of bus seats I couldn’t see any lasting appeal.

I did ask Polaroid back then about the possibility of integrating the printer into its digital cameras to come up with a true successor to the Polaroid instant camera, and the response was, with a wry smile, that advancements would come “at a later date”.

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