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	<title>PC Pro blog &#187; Phorm</title>
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		<title>Why BT might have finished off Phorm</title>
		<link>http://www.pcpro.co.uk/blogs/2009/07/06/why-bt-might-have-finished-off-phorm/</link>
		<comments>http://www.pcpro.co.uk/blogs/2009/07/06/why-bt-might-have-finished-off-phorm/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 12:00:27 +0000</pubDate>
		<dc:creator>Barry Collins</dc:creator>
				<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Phorm]]></category>
		<category><![CDATA[TalkTalk]]></category>
		<category><![CDATA[Virgin Media]]></category>
		<category><![CDATA[Webwise]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=6145</guid>
		<description><![CDATA[For months we&#8217;ve been wondering who would be the first ISP to take the plunge with Phorm&#8217;s technology: now BT&#8217;s decision has helped push Phorm off the edge of the cliff.
Make no mistake: BT&#8217;s decision to drop Phorm is a cataclysmic blow for the advertising firm (as reflected by the sharp drop in its share [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Is BT losing its bottle on Phorm?</title>
		<link>http://www.pcpro.co.uk/blogs/2009/03/17/is-bt-losing-its-bottle-on-phorm/</link>
		<comments>http://www.pcpro.co.uk/blogs/2009/03/17/is-bt-losing-its-bottle-on-phorm/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 15:44:38 +0000</pubDate>
		<dc:creator>Barry Collins</dc:creator>
				<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Phorm]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=5297</guid>
		<description><![CDATA[Is BT really committed to an unholy matrimony with behavioural advertising service Phorm? Or is the country&#8217;s biggest broadband provider beginning to lose its nerve?
Last week BT turned down an invitation to defend Phorm and its like at the House of Commons, using the excuse that it was &#8220;too close&#8221; to the technology. Presumably, BT will [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Lib Dems were wrong to gag Phorm</title>
		<link>http://www.pcpro.co.uk/blogs/2009/03/11/lib-dems-were-wrong-to-gag-phorm/</link>
		<comments>http://www.pcpro.co.uk/blogs/2009/03/11/lib-dems-were-wrong-to-gag-phorm/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 17:40:40 +0000</pubDate>
		<dc:creator>Barry Collins</dc:creator>
				<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[Baroness Miller]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Phorm]]></category>
		<category><![CDATA[Tim Berners-Lee]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=5270</guid>
		<description><![CDATA[ 
It’s not often I find myself defending Phorm, but at the House of Commons today the behavioural advertising service was genuinely hard done by.
Liberal Democrat peer Baroness Miller invited a hand-picked panel of internet experts and politicians to a roundtable discussion entitled: The Internet Threat: Who needs privacy when we can have relevant ads?  A [...]]]></description>
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		<slash:comments>12</slash:comments>
		</item>
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		<title>BT&#8217;s Phorm trial &#8211; the worst excuse ever</title>
		<link>http://www.pcpro.co.uk/blogs/2008/06/09/bts-phorm-trial-the-worst-excuse-ever/</link>
		<comments>http://www.pcpro.co.uk/blogs/2008/06/09/bts-phorm-trial-the-worst-excuse-ever/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 16:59:09 +0000</pubDate>
		<dc:creator>Barry Collins</dc:creator>
				<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Information Commissioner's Office]]></category>
		<category><![CDATA[Phorm]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=1728</guid>
		<description><![CDATA[Why didn&#8217;t BT tell the Information Commissioner about its Phorm trial in 2006? Because it was worried about the privacy implications? No, because it was a bit techy, according to the Information Commissioner&#8217;s Office.
&#8220;BT did not discuss these trials with the ICO as they were technical in nature,&#8221; the ICO claims in a statement sent [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Who do you think you&#8217;re kidding, Phorm?</title>
		<link>http://www.pcpro.co.uk/blogs/2008/06/03/who-do-you-think-youre-kidding-phorm/</link>
		<comments>http://www.pcpro.co.uk/blogs/2008/06/03/who-do-you-think-youre-kidding-phorm/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 17:26:52 +0000</pubDate>
		<dc:creator>Barry Collins</dc:creator>
				<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[Phorm]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=1200</guid>
		<description><![CDATA[Can you hear that noise in the background? That&#8217;s the sound of our friends at controversial web-advertising firm, Phorm, scraping the barrel.
Having previously hailed Phorm as the solution to all our phishing nightmares, the company is now claiming it&#8217;s the answer to Britain&#8217;s rural broadband divide.
Phorm claims that a new survey showing London has broadband [...]]]></description>
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		<slash:comments>6</slash:comments>
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