Is Nvidia losing its grip?

Monday, June 30th, 2008

Today sees a very telling announcement in the graphics world. Gainward, for years an exclusive producer of mainstream and overclocked GeForce cards, has launched its first Radeons to market – the HD 4850 and HD 4870.

You could look at it one of two ways. The simplest reason could be that Gainward (owned by non-exclusive card maker, Palit) simply wants to boost its profits by reaching a larger audience than it previously sold to. The other is that AMD’s current resurgence has Gainward looking upon Nvidia as less of a sure thing than before.

After all, each of Nvidia’s last few launches has seen the GeForces getting faster, but also bigger and hotter than ever before, while AMD is managing to keep up in the speed race while keeping its Radeons much more manageable, and vastly less expensive.

It’ll be interesting to see if any other manufacturers follow suit.