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Posts Tagged ‘ MiDs ’

I ♥ MIDs (and so do you)

Friday, August 29th, 2008

I admit, I was among the first to scoff.

When Intel declared, a year or so back, that the next big thing in technology would be mobile internet devices – or “MIDs”, as they’ve inevitably become known – I wasn’t having any of it.

I mean, I already have a phone for on-the-go communications and web browsing. And I already have a laptop for running “proper” applications. I simply didn’t see what I could do with a MID that I couldn’t already do – better – with my existing devices.

And it seemed Intel didn’t really know either. The MID homepage they put up was packed with buzzwords but distinctly light on killer reasons for choosing a MID over an existing device. MIDs didn’t look like an imminent revolution, more like a marketing concept that accidentally got made. They certainly didn’t look ready to go up against the likes of the iPhone and the Eee PC. (more…)

Introducing Intel’s favourite person

Tuesday, August 26th, 2008

This is Dave. You probably don’t know him, but believe it or not he’s about to become Intel’s very favourite person in the whole wide world. You see, according to my exhaustive research (well, having my eyes open in StarBucks yesterday), he’s just single handily doubled the sales of MiDs in the UK… by actually buying one.

It was always going to happen. After absolutely slating the concept with a fair degree of gusto on this week’s podcast (which you should listen to because it’s funny, and informative, and I’m northern and sound a bit like Ringo Starr), my best mate immediately goes and buys one, despite the fact that outwardly he appears perfectly sane.

For anybody not au fait with Intel’s current 15 million market terms, MiD stands for mobile internet device, a rather awkward halfway house between a smartphone and netbook which doesn’t so much fall between two stools as dig its own hole between two very useful products and gleefully chuck itself in.

(more…)

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