The NeverEnding Beta (Google, 2004)

Thursday, September 25th, 2008

Remember when Gmail first arrived? Unless you’re unlucky enough to be called John Smith you probably got the username you wanted first time, and without having to add six digits on to the end. Then you experienced the fun of sending invites to your mates so they could join you in your exclusive little club – after all, Gmail was still in beta, they couldn’t have every Tom, Dick and Harry overwhelming it before it hit its stride.

Fast-forward four and half years and guess what? Google Mail, as it’s now known, still has that little BETA label under it, and it shows no sign of buggering off.

Over at the Royal Pingdom they’ve gone through the whole Google catalog and counted the applications that are in beta today. While 22 out of 49 may sound reasonable – Google is always coming up with innovations, after all – when you realise that these include Google Mail, Docs, and Product Search, you have to wonder if Google interprets the word beta in the same way as the rest of us.

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