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	<title>PC Pro blog &#187; Lost Zombies</title>
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		<title>Lost Zombies: the DIY movie apocalypse</title>
		<link>http://www.pcpro.co.uk/blogs/2009/03/17/lost-zombies-the-diy-movie-apocalypse/</link>
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		<pubDate>Tue, 17 Mar 2009 16:42:18 +0000</pubDate>
		<dc:creator>David Bayon</dc:creator>
				<category><![CDATA[Random]]></category>
		<category><![CDATA[Lost Zombies]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[SXSW]]></category>

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		<description><![CDATA[
The Blair Witch Project used the web to build word-of-mouth hype with incredible success before its release back in 1999, and since then it&#8217;s become a bit of a cliche for film studios to do the same. The usual process is to create cryptic teaser websites to whip the fans into a frenzy of chattering [...]]]></description>
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