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Posts Tagged ‘ lexmark ’

Can Lexmark change the way we buy printers?

Wednesday, August 26th, 2009

Lexmark’s inkjet printers have had a pretty rough ride from PC Pro in recent reviews and Greg Caster, senior development manager for inkjet R&D, admitted to me yesterday that its 2008 range was simply a step behind its competitors. To change that, Lexmark is finally moving to individual inks for its next all-wireless range of inkjet all-in-ones, and introducing a fantastic touchscreen interface that I’ll come to later.

But the real news for me – and for anyone who ever has trouble choosing a printer – is the way Lexmark’s eight-product line has been assembled.

Currently, buying a printer is a confusing experience, with too many competing manufacturers, each with too many printer ranges that contain too many similar models and accept too many different cartridge types. Even within a single manufacturer’s product range, the variation in quality and speed can be staggering.

(more…)

Tags: all-in-ones, lexmark, Printers, touchscreen

Posted in: Hardware, Just in, View from the Labs

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What’s in a name?

Tuesday, July 15th, 2008

Abbreviations are great, aren’t they? BBC, DVD, HSBC, DVLA, GCSE. Why use normal words when you can take almost as long to recite them as letters instead?

Of course, some conveniently shorten into a series of letters that can actually be said as a single, new word. Think acronyms like NASA, SCUBA, laser. Think VAIO.

Today I read of Sony’s redefinition of the famous VAIO brand, and it occurred to me that I had absolutely no idea what it had stood for since its creation.

Very Attractive If Overpriced, perhaps? (more…)

Tags: acronym, Asus, benq, Cisco, kyocera, lexmark, LG, samsung, sony, toshiba, vaio, xerox