Windows 7 and the party faithful

Friday, September 4th, 2009

Have you heard Microsoft’s latest marketing wheeze for Windows 7? They’re sponsoring individuals to throw parties on or around October 22 to celebrate its launch, sweetening the deal for successful applicants with a free copy of Windows 7 Ultimate and a mysterious “Party Pack” of goodies and (presumably) marketing material.

It’s an idea that will, I’m sure, be met with cynicism, distrust and sneering in the streets. But personally I think it’s an inspired notion, and exactly the right way to handle this particular launch. (more…)