Green IT looking pale at CeBIT

Thursday, March 5th, 2009

One of the primary themes of CeBIT this year was supposed to be Green IT. Interest in the subject is “overwhelming” according to the CeBIT website.
And indeed there’s an entire hall dedicated to it this year, albeit one of the smaller ones. But still hall 8 – “Green IT World” – is sparsely occupied. The subdued ambience is a long way from the heaving mass of bodies in hall 21, where the likes of MSI and Gigabyte are showing off their shiny stuff amid loud music and pneumatic young ladies wearing shirts which appear, very regrettably, to have shrunk in the wash.

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Loving the Papermaster pinata

Monday, November 17th, 2008

I can’t imagine that when Mark “is this really my surname” Papermaster decided to ditch IBM’s boring old blade servers for Apple’s ever-so-hip iPods he could have forseen the fuss that would ensue. Trade secrets, accusations of desertion, shattered promises and a thousand broken hearts are just a few of the gems that have fallen from this legal pinata. And yet my favourite, my absolute favourite, is that just before he left, Papermaster was reportedly told by the company “to consider the effect of his decision on his family.”

How brilliant is that? IBM pulled the family card, and what a card it is… because obviously when a man decides to upsticks from Texas to California, to throw 26 years of his life in a truck and turn his back on his friends, he does so on a whim. He wakes up in the morning and says “honey, forget the toast, I’ve decided to ditch my suit for a polo neck and work for Apple, I don’t know if there’s a position available but by lord I intend to find out. I’ve spent nineteen years designing servers and now I want to follow my dreams… what do you mean the children? Oh, who cares, Tom’s always been a nuissance… his name’s Mark you say, well that proves it. Come along darling, the bus for Cupertino’s waiting!”

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