Nvidia Squares Up to Intel

Monday, April 28th, 2008

So, after finding out that Intel were planning to release its own graphics card – the mysterious and, at the moment, practically mythical Larrabee – the Nvidia boardroom must have been a fun place to be. The GPU market is, after all, where the Californian company has ruled the roost for the past few years thanks to the strength of the 8000-series and, now, the emergence of some decent 9000 series cards like the 9600 GT and 9800 GTX.

Evidently, it’s decided to come out on the offensive: Nvidia boss Jen-Hsun Huang recently lambasted Intel’s integrated graphics, which have long been a staple of PCs that don’t need to play games and edit demanding videos, as ‘a joke’. He also boasted of his plans to ‘open a can of whoop-ass’ onto Intel, which must be quaking in its boots – after all, its CPUs haven’t done that well, and they certainly not market leaders with no real competitors. Ahem.

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