Can companies be trusted over green promises?

Friday, September 4th, 2009

I’ve just come out of an “Eco” briefing with Sony at IFA, and it should be no surprise at all that they’re banging their own eco drum pretty fiercely. But, in that, they’re absolutely no different from all the other manufacturers at this show.

Sharp, I’m told, declared themselves “world eco champions”, and Toshiba dedicated a number of slides in their press conference about the fact they were aiming to “improve our eco-efficiency by ten times” by 2050.

And there’s another thing all these companies have in common too. They not only want you to replace existing products, they want you to actually own more electronic products. Can these two competing demands ever live with each other?

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