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Posts Tagged ‘ graphics cards ’

Can Nvidia halt its current decline?

Wednesday, December 17th, 2008

XFX and ATIThis month in the Labs we’ve mostly been testing graphics cards, and you’ll be able to read the results when the next issue of Pro is published in January. But I don’t think I’m giving too much away by revealing it’s not particularly happy reading for Nvidia.

Put simply, Nvidia’s desktop department is having a torrid time of it right now: when its own chipsets aren’t faulty they’re generally slower than ATI’s; and when they’re not faulty or slower than ATI’s, they are dearer, which negates any advantage they might have had.

It’s a cyclical thing. ATI had its troubled times before the HD 3000 cards arrived, and when new technology arrives the situation may well reverse again. But for evidence of where the strength lies you should alway look to the board partners – and it’s a one-way surge right now.

(more…)

Nvidia keeps failing the name game

Friday, September 26th, 2008

At present it’s nothing more than an industry rumour, but it’s one that can’t come true soon enough. Nvidia is reportedly about to rebrand its graphics cards in a quest for much-needed simplicity.

Gone will be the 8000 and 9000 number schemes, with things going back to (kind of) the beginning. So we’ll see 100s and 200s, and all the divisions of ten in between; while the suffix letters will find their way to the beginning of the names, a la G100 and GT140.

Because that’s simple.

Perhaps I’m just being picky on a Friday afternoon, but surely I’m not alone in thinking simple would have been to do away with the ghastly prefix/suffix convention altogether, in an entirely fresh start. Can anyone even remember why a GT was decided to be faster than a GS, which in turn is faster than a G, in the first place? (more…)

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