The future for Acrobat.com – and for the office?

Monday, June 15th, 2009

Those with a long memory may well remember Adobe’s first attempt to conquer the business market with the launch of Acrobat Exchange and its promise of the “paperless office” built around the round-robin swapping of PDFs. The arrival of the internet largely put paid to that original all-encompassing vision but now, sixteen years later, Adobe is back for a second bite at the cherry with the announcement of the official out-of-beta launch of Acrobat.com.

So is Adobe likely to be any more successful this time around? The recent press briefing, given by product manager Eric Larsen and hosted within Acrobat.com itself, was certainly interesting…

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