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	<title>PC Pro blog &#187; future</title>
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		<title>Nvidia&#8217;s confused GPUs</title>
		<link>http://www.pcpro.co.uk/blogs/2008/05/23/nvidias-confused-gpus/</link>
		<comments>http://www.pcpro.co.uk/blogs/2008/05/23/nvidias-confused-gpus/#comments</comments>
		<pubDate>Fri, 23 May 2008 09:20:13 +0000</pubDate>
		<dc:creator>Mike Jennings</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[larrabee]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[polygon]]></category>
		<category><![CDATA[ray-tracing]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=822</guid>
		<description><![CDATA[Nvidia aren&#8217;t known for their demure and shy antics, so I wasn&#8217;t surprised at a press briefing a few weeks ago when they launched an attack on what some quarters &#8211; namely Intel with their new Larrabee GPU &#8211; who have identified ray-tracing as the future of graphics.
They spent a great deal of time assuring [...]]]></description>
			<content:encoded><![CDATA[<p>Nvidia aren&#8217;t known for their demure and shy antics, so I wasn&#8217;t surprised at a press briefing a few weeks ago when they launched an attack on what some quarters &#8211; namely Intel with their new Larrabee GPU &#8211; who have identified ray-tracing as the future of graphics.</p>
<p>They spent a great deal of time assuring the assembled members of the IT press that it was a waste of time &#8211; every game since before the turn of the Millennium (indeed, since the demise of voxels) because every game is made using polygons and that developers wouldn&#8217;t want to alter their techniques and systems around a new, somewhat experimental technology.</p>
<p>So, why have Nvidia gone and<strong> <a title="Nvidia's latest purchase" href="http://www.theinquirer.net/gb/inquirer/news/2008/05/22/nvidia-buys-ray-tracing-outfit" target="_blank">bought a ray-tracing company?</a></strong></p>
<p><span id="more-822"></span></p>
<p>It&#8217;s certainly a bit of a strange move for a company that&#8217;s previously denounced the system as pretty worthless for Nvidia&#8217;s main market: games. Then again, they did buy Ageia and their Physx technology, which has barely made a ripple in the virtual oceans of games like Crysis and Oblivion, so they do have a history of odd investments.</p>
<p>But, for all this prophesising, their position has recently take a bit of an about-face. The company&#8217;s CTO, David Kirk, claimed that ray-tracing was suddenly part of their plans &#8211; and that they could integrate it with traditional rendering techniques to make games and graphical applications look even better. Even so, he still doesn&#8217;t sound entirely convinced, emphasising that ray-tracing is only &#8216;<strong><a title="Nvidia's David Kirk speaks on the future of graphics" href="http://www.pcper.com/article.php?aid=530" target="_blank">part of the future</a></strong>&#8216;, admitting that, at the moment, &#8216;ray tracing is currently significantly slower than rasterization&#8217;.</p>
<p>So, what&#8217;s caused such a dramatic turnaround?</p>
<p>We&#8217;ve theorised before that Nvidia, for all their bluster, seem to be making various loud, angry noises out of fear. Sure, very little is known about Larrabee, but it&#8217;s another competitor in Nvidia&#8217;s main marketplace which, aside from ATI, they&#8217;ve had little recent competition in.</p>
<p>This just seems like more evidence to support this line of thought &#8211; if Intel are going to be incorporating their own ray-tracing and physics technology in their new GPU &#8211; developed in-house &#8211; then Nvidia need to compete. What better way, then, than by buying up companies already specialised in these things?</p>
<p>Or is there another method to Nvidia&#8217;s (apparent) madness?</p>
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