“This is a bold step by BT and we need others to be just as bold,” – BT chief Ian Livingston, announcing the company’s £1.5bn fibre broadband rollout in July.

“I have to tell you there are some shareholders who say ‘you know something, don’t do that, don’t do a whole lot of other things. That leaves you with a lot more cash and cash today is worth a lot more than cash in a few years’ time. I personally believe if it is the right thing to do as a 20-year decision it is the right thing to do. But we need to have the environment in which our shareholders feel there is a good chance of us making a return. If we cannot have that environment this is not the time to be taking on sure-fire losses.” – BT chief Ian Livingston quoted in The Guardian today.

Not looking quite so bold now, is he? 

There have been plenty of times in the past where I’d have happily fired Ofcom. But it seems BT has cleverly put a gun to the regulator’s head with the announcement of its planned fibre network.

The company says it’s prepared to spend £1.5 billion to bring high-speed broadband to ten million homes by 2012, but that depends on “ “a supportive and enduring regulatory environment”. In other words, give us what we want or we’re taking our football home.

That puts Ofcom in a no-win situation: if the regulator puts it foot down, it will be accused of stalling Britain’s broadband network; if it gives BT carte blanche, the former monopoly’s rivals will be crying foul.

BT has already demanded access to Virgin’s cable network in an exclusive briefing with PC Pro. What else will it demand in its negotiations with Ofcom? Oh, to be a fly on the wall in those meetings…