How new EU cookies rules could decimate web advertising

Thursday, June 23rd, 2011

The web publishing industry is practically dependent on Google Analytics and other analytics tools. Without accurate tracking, we can’t tell how many people visit our website, what they’re looking at and, crucially for the finances of most websites, which adverts they’re clicking on.

Now look what happened when the Information Commissioner’s Office (ICO) began asking visitors to its website if it could drop cookies on their computer, as the new EU legislation requires:

(more…)

Microsoft, Windows 7, the EU and common sense

Monday, July 27th, 2009

The world’s gone crazy. Surely Microsoft can’t have decided to do what’s been blindingly obvious to the rest of the world for eternity and – gasp – offer users a choice of web browsers when they install Windows 7? And thus, in one fell and seemingly easy swoop, appease the EU and its browser-producing competition?

But by jingo it has, at least if today’s news story (Microsoft to offer browser choice with Windows 7) is to be believed. During installation, you’ll get the choice of five (Internet Explorer, Opera, Mozilla Firefox, Google Chrome and Apple Safari), rendering the EU’s objection of Microsoft exploiting its monopolistic position irrelevant. (more…)

The roaming rip-off is over? Pull the other one

Wednesday, July 1st, 2009

The EU is in self-congratulatory mood today, declaring that its clampdown on mobile roaming charges means “the roaming rip-off is now coming to an end”.

While the EU has indeed made progress, we’re a long way from popping the champagne corks and declaring a famous consumer victory.

Look, for example, at the data rates. The EU’s new rules still allow mobile networks to charge up to 1 Euro (86p) per MB for data downloads when roaming. That’s £880 per GB! To put that in perspective, BT charges £15.65 per month for a 10GB data download allowance on its Option 1 package; mobile networks can theoretically charge £8,806 for the same amount of data! And I’ve yet to see any compelling evidence that the costs associated with mobile data are an order of magnitude higher than they are for fixed line providers.

(more…)