Amazon takes shopping next-gen

Wednesday, October 29th, 2008

If anyone’s going to change the way we shop online it’s Amazon. It sells pretty much everything you could ever wish to buy on a high street, usually at lower prices, with fast, often free delivery and (in my experience) excellent customer service.

But the one problem online retailers have is capturing the browsing shopper. With only a home page to compete with the highly visible displays in most shop windows, it’s not easy to simply wander around an online store and spot something you may not have been looking for.

Step forward Amazon WindowShop. (more…)