Pure Sensia digital radio: first look

Thursday, September 17th, 2009

The iPhone has a lot to answer for. Ever since it lit a stick of dynamite under the mobile phone industry, technology companies have been itching to, shall we say, “borrow” its magic dust. Now, with the Pure Sensia, two of the iPhone’s key features are arriving in an internet radio.

The Pure Sensia has two standout features: a 5.7in capacitive touchscreen and apps, combining to produce what Pure describes as the “Radio for the Facebook generation”.

The device breaks from the boxy blueprint of previous Pure radios, such as our Recommended award winner, the Pure Evoke Flow. The unusual oval unit is certainly eye catching, even though my MacUser colleague Nik Rawlinson rather cruelly christened it “a noisy rugby ball”. The unit houses 30W stereo speakers that delivered commendable punch and clarity, even in a crowded demo room with plenty of background noise.

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