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	<title>PC Pro blog &#187; digital divide</title>
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		<title>How to get email without a computer</title>
		<link>http://www.pcpro.co.uk/blogs/2012/01/11/how-to-get-email-without-a-computer/</link>
		<comments>http://www.pcpro.co.uk/blogs/2012/01/11/how-to-get-email-without-a-computer/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 23:29:47 +0000</pubDate>
		<dc:creator>Nicole Kobie</dc:creator>
				<category><![CDATA[Random]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[Printers]]></category>
		<category><![CDATA[seniors]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=47332</guid>
		<description><![CDATA[
Here in Vegas, CES is overflowing with computing embedded in devices of every kind &#8212; cars, home appliances, booth girls (I&#8217;m assuming, anyway) &#8212; but one stand is touting a way to cut the computer out of your life, while still receiving email.
The Presto Printing Mailbox is the antithesis of Martha Lane Fox&#8217;s digital divide plans: [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pcpro.co.uk/blogs/wp-content/uploads/2012/01/DSC_0095.JPG"><img class="aligncenter size-large wp-image-47380" title="DSC_0095" src="http://www.pcpro.co.uk/blogs/wp-content/uploads/2012/01/DSC_0095-462x346.jpg" alt="DSC_0095" width="462" height="346" /></a></p>
<p>Here in Vegas, CES is overflowing with computing embedded in devices of every kind &#8212; cars, home appliances, booth girls (I&#8217;m assuming, anyway) &#8212; but one stand is touting a way to cut the computer out of your life, while still receiving email.</p>
<p>The Presto Printing Mailbox is the antithesis of Martha Lane Fox&#8217;s digital divide plans: it&#8217;s for people who simply can&#8217;t understand &#8212; or can&#8217;t be bothered to understand &#8212; how to get email off that infernal computing box.</p>
<p><span id="more-47332"></span>It&#8217;s essentially a cut-down printer, made by HP, with its own email address. Send an email to the Presto&#8217;s inbox, and it reformats the message, stripping out the header details and reflowing the text and images into a nice, easy-to-read style.</p>
<p>It can also be setup to print news headlines, a photo of the day, Sudoku puzzles, comic strips, a collection of Andy Rooney columns (I&#8217;m not making that up) and reminder messages &#8212; basically, it&#8217;s the internet printed out on paper for tech-baffled seniors (and to be clear, I don&#8217;t think most seniors actually feel this way &#8212; my own remaining grandparent certainly doesn&#8217;t).</p>
<blockquote><p>The Presto doesn&#8217;t even require a broadband connection; it will pick up messages over dial-up on a standard phone line five times a day</p></blockquote>
<p>The Presto doesn&#8217;t even require a broadband connection; it will pick up messages over dial-up on a standard phone line five times a day. Only approved senders&#8217; messages will get through, so your parents won&#8217;t be found buried under a pile of paper spam.</p>
<p>There&#8217;s no scanner or other method of input, so the device is useless for sending a reply &#8212; which may be a good thing for some. The company&#8217;s spokesman noted his firm&#8217;s research suggested people who don&#8217;t get &#8212; or like &#8212; PCs prefer to reply by phone, so the Presto is set up to print contacts&#8217; phone numbers at the top of the sheet.</p>
<p>The most intriguing use of the Presto is sending automated reminders, such as for appointments or to take medications. However, it&#8217;s hardly telemedicine: there&#8217;s no way of knowing &#8212; short of a phone call &#8212; if your ancient, tech-fearing great-grandmother got the message and popped her pills as told.</p>
<p>Simplicity isn&#8217;t cheap: the device is $99, and the Presto service costs $14.99 a month &#8212; it might be cheaper and easier to set up a fax machine, although the photos wouldn&#8217;t come out so nicely.</p>
<p>Arguably, it&#8217;s time to stop assuming older folks are incapable of learning new tricks; email isn&#8217;t the hardest skill to learn, and touchscreen smartphones and tablets are designed to be intuitive to use.</p>
<p>However, Presto&#8217;s apparently proving popular, with sales of tens of thousands globally over the past few years &#8212; while such a device isn&#8217;t necessary for readers of this website for obvious reasons, some people will doubtless find a use for it. Indeed, Presto is starting to be sold in Best Buy stores in the US, and is also available over Amazon.</p>
<p>Despite such popularity, it&#8217;s hard not to find the marketing a bit sad. The brochure quotes Sherri, from Chicago, who says: &#8220;My mother LOVES it! She is 84, and has never touched a computer and has no interest in learning. She says that getting her Presto mail is like someone coming to her house for a visit.&#8221;</p>
<p>Sherri: go visit your mother. And, while you&#8217;re there, set up a Gmail account for her.</p>
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		<slash:comments>8</slash:comments>
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		<title>Who do you think you&#8217;re kidding, Phorm?</title>
		<link>http://www.pcpro.co.uk/blogs/2008/06/03/who-do-you-think-youre-kidding-phorm/</link>
		<comments>http://www.pcpro.co.uk/blogs/2008/06/03/who-do-you-think-youre-kidding-phorm/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 17:26:52 +0000</pubDate>
		<dc:creator>Barry Collins</dc:creator>
				<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[Phorm]]></category>

		<guid isPermaLink="false">http://www.pcpro.co.uk/blogs/?p=1200</guid>
		<description><![CDATA[Can you hear that noise in the background? That&#8217;s the sound of our friends at controversial web-advertising firm, Phorm, scraping the barrel.
Having previously hailed Phorm as the solution to all our phishing nightmares, the company is now claiming it&#8217;s the answer to Britain&#8217;s rural broadband divide.
Phorm claims that a new survey showing London has broadband [...]]]></description>
			<content:encoded><![CDATA[<p>Can you hear that noise in the background? That&#8217;s the sound of our friends at controversial web-advertising firm, Phorm, scraping the barrel.</p>
<p>Having previously hailed Phorm as the solution to all our phishing nightmares, the company is now claiming it&#8217;s the answer to Britain&#8217;s rural broadband divide.</p>
<p>Phorm claims that a <a title="Survey refutes Ofcom's vanishing broadband divide" href="http://www.pcpro.co.uk/news/202911/"><strong>new survey showing London has broadband speeds that are twice as fast as regions such as Northern Ireland</strong></a> proves that &#8220;the model for funding the internet is broken.&#8221;</p>
<p>The answer? Allow ISPs to benefit from Phorm&#8217;s advertising revenue, of course. &#8220;Billions are needed for higher-speed networks yet currently ISPs only have income from broadband subscriptions,&#8221; Phorm&#8217;s CEO Kent Ertugrul claims.</p>
<p><span id="more-1200"></span></p>
<p>&#8220;Today ISPs don&#8217;t tap the £2.8 billion UK internet advertising market which pays for most of the other services on the web. But brand owners would pay a premium for the highly-accurate targeted advertising systems that ISPs could offer.</p>
<p>We are developing those technologies &#8211; in line with people&#8217;s privacy expectations &#8211; to provide the extra income for ISPs to invest in the improved broadband services that users want.&#8221;</p>
<p>Sadly, this argument has more holes in it than Paula Radcliffe&#8217;s trainers.  First, the £2.8 billion of potential extra revenue is only a drop in the ocean of the estimated £15 billion BT claims it would cost to fibre the entire country, which is the only viable way of truly bringing rural areas up to speed.</p>
<p>It&#8217;s also a mighty assumption that ISPs would plough any additional income into improving the network. Most seem quite happy to sit back and let BT pick up the tab, while those that are putting their own equipment into exchanges are doing so in the built-up areas that already benefit from nippy broadband.</p>
<p>There are also a few who might take issue with Phorm&#8217;s claims that its service is &#8220;in line with people&#8217;s privacy expectations&#8221;. The Foundation for Information Policy Research, for one,  which has branded the scheme illegal in the UK, based on its interpretation of the Regulation of Investigatory Powers Act 2000.</p>
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