Who do you think you’re kidding, Phorm?

Tuesday, June 3rd, 2008

Can you hear that noise in the background? That’s the sound of our friends at controversial web-advertising firm, Phorm, scraping the barrel.

Having previously hailed Phorm as the solution to all our phishing nightmares, the company is now claiming it’s the answer to Britain’s rural broadband divide.

Phorm claims that a new survey showing London has broadband speeds that are twice as fast as regions such as Northern Ireland proves that “the model for funding the internet is broken.”

The answer? Allow ISPs to benefit from Phorm’s advertising revenue, of course. “Billions are needed for higher-speed networks yet currently ISPs only have income from broadband subscriptions,” Phorm’s CEO Kent Ertugrul claims.

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