Dell’s sex change goes horribly wrong

Thursday, May 14th, 2009

Dell’s ham-fisted attempt to reach out to women appears to have gone, well, tits up.

A couple of days ago the company launched a site called (if you’re eating your dinner, you may want to look away from the screen now) Della. This mine of patronising twaddle included a section called “Tech Tips” in which Dell delivered advice on what the fair womenfolk might choose to use their netbook for, including pearls of wisdom such as:

3. Eat better: Find recipes online, store and organize them, and watch cooking videos.
4. Get organized: ‘Remember the Milk’ is a free, tweakable online task manager that’s easy to use.

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