The wonderful world of d3o orange goo

Thursday, August 27th, 2009

On a recent edition of Dragons’ Den, Jason Roberts, founder and CEO of a company called Tech21, managed to convince Peter Jones and Theo Paphitis to part with £150,000 (in return for a 40% stake in his business) for what is effectively a range of laptop bags, MP3 player and mobile phone cases.

Doesn’t sound that exciting, does it? But there is something rather special that lies at the heart of his apparently mundane products – a fabric called called d3o. This is an impact-absorbing material, that’s becoming increasingly popular in the world of protective clothing – it’s been used by the military, the US downhill ski team, and motorcycle clothing manufacturers to provide impact protection in the event of a crash.

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